I have a Bachelor of Visual
Arts and soon to be a Masters in PR and Advertising, I worked as a graphic
designer for the largest in-house advertising agency in Australia. Is there a
conflict of interest. Am I an artist or an advertiser? This latest article Cansomething as commercial as advertising be considered art? By Peter
Biggs (CEO of Clemenger BBDO and
Clemenger Proximity Melbourne) has made me think about what I do and in some
sort of way am I selling out via advertising.
What
I really loved about this article was how Biggs referred to advertising from
the 1950’s and 1960’s is now considered art “…They’re not hanging to sell
product, but to create a mood and atmosphere. Or, you could argue, as art”.
As
time goes by, change happens and people grow older, what was an advertisement
to my parents generation is now a artwork for my generation. I believe that art
and advertisement overlap. I agree with the cases stated on the YouTube video
that advertisement is to sell something and to get consumers to buy or
participate in something, but isn’t art the same thing. Art is for sale, artist
want a reaction from people and in the end if they don’t admit it they too also
want to make money from the art they have created.
Would it be wrong to say that Advertising stems from Art? (After writing this question i came across this article Is advertising Art? Pretty interesting.)
The
article on Mumbrella was very interesting for me as I come from an artist
background but have gone down the advertising path. It is well written and in
all ways grabs my attention. Mumbrella is a very crowded website but I think if
the news article is interesting enough it doesn’t bother you. It includes
subscription to the top social media networks on the right hand side, the
latest comments to other news articles are also on the right hand side which
seems to be a growing trend on websites now. It also has other news article
being featured on the left hand side and of course advertisement on the page
and a comments section down the bottom
Online News Article:
Related Online News Article:
- http://mumbrella.com.au/youngbloods-releases-is-advertising-art-video-60985
- http://www.isyouradvertisingart.com/
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