Things
have changed since the Mad Men Era
according to the article HAS THE ERAOF THE ECD COME TO AN END? The
role of the Executive Creative Director (ECD) is taking on a new form thanks to
realm of media having changed dramatically in the last decade. Though after
some research I’m starting to wonder if this is even the case.
Just in case you are not familiar with Mad Men I’ve
posted a YouTube video for the trailer of the fictional lead character Don
Draper by Exeter Street.
The role of the creative director was coming up with The Big Idea, they were the forefront and had their creative teams working behind them. The creative director could then lead into a role of the ECD being responsible for the whole creative department so did this mean that they came up with ‘The Big Idea’ or would just oversee ‘The Big Idea’. In the full article Kennedy refers to “BWM's Belgiovane, ECDs are without question more business focused now, and the fiscal performance of the agency is just as important for the ECD as it is for the CEO”.
The role of the creative director was coming up with The Big Idea, they were the forefront and had their creative teams working behind them. The creative director could then lead into a role of the ECD being responsible for the whole creative department so did this mean that they came up with ‘The Big Idea’ or would just oversee ‘The Big Idea’. In the full article Kennedy refers to “BWM's Belgiovane, ECDs are without question more business focused now, and the fiscal performance of the agency is just as important for the ECD as it is for the CEO”.
The article is well written and is a sum up of the full length story DEATH OF THE ECD? I do believe that the sum up could have been a bit longer to focus on what the ECD does now compared to what it did in the 80’s and 90’s. The comment in the sum up article is interesting in the readers version on why the ECD was created. The author can take this into consideration, would be great to see a response from the author. The layout and design of the B&T news part on the website is very straightforward. There is not much to distract the reader from reading the article which I find myself benefitting from as I am able to concentrate a lot more compared to other news sites. It includes one picture in the style of the Mad men show. On the right hand column the article has two advertisements one for subscription to B&T and the other by an outside company, it has a comments section on what other articles have been recently commented on – this is a good idea because it takes the reader to other news related articles. There is also a twitter following and newsletter section. I enjoy reading articles on B&T because it is generally topics that I am interested in.
Related
Online News Article:
I wish i could have time to catch up with The Mad Man. Hopefully after this week....
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